PROMO, PROMO, PROMO
I’ve outlined some DO’s and DON’Ts for promoting your music:
1. DON’T drive around in your car with your windows down, with a large billboard of your face on the hood, while you play your album at full volume around your city/town/village/shtetl.
2. DO contact local radio stations to see if they might be interested in interviewing you. The great thing about radio interviews is you can wear anything you want— sweatpants, or even your pyjamas are fine—no one will see you!
3. DON’T go peddling your CD door-to-door. Instead of giving you money, people might think you are poor and hungry, and they will feel sorry for you and send you away with a loaf of bread, or something like that.
4. DON’T drive around in your car, slowly, with your new album playing at full volume, while you yell out of a megaphone through the window, for example: “Buy ‘The Workingman’s Blues!’”
(Or else you could do this… but it might count as a traffic violation.)
5. DO hire a good publicist.
6. DO wear whatever you feel represents you and your music in your photos and on your album cover, but try not to be confusing. For example, dressing like one of the members of “KISS” might not give off the right “vibe” for an acoustic folk recording.
7. DON’T stand on street corners wearing a Cher wig and American flag overalls, holding up your CD in one hand, and in the other a megaphone, yelling out: “Buy My CD! You can pay me anything you want! Just pay me… something… at least!”
8. DO use social media sites like Facebook, Twitter, and Instagram to promote your music, even though I still have no idea how to use Instagram and I don’t know why I can’t use it from my computer… and does anyone really even look on Twitter anymore? Cuz I don’t.
9. DO contact anyone you can think of who has connections to anybody THEY can think of, who might be able to help you with your career. Worst-case scenario is they’ll never return your emails. But don’t worry, you will learn to get used to that over time. (This is why I enjoyed university so much—your professors always email you back…so different from the music industry!)
10. Most of all, DON’T be shy about getting your music out there!